About Us
“We are determined to develop superior products by making customer satisfaction as our top priority.”
This is the guiding principle that Suzuki brand upheld for generations, continuously reflecting our
commitment to versatile and adaptable product design.
Over the years, Suzuki has been driving innovation and advanced engineering across all our products and services. Our team dedicates their utmost effort to every step of the process, ensuring that all finished products perfectly meet Suzuki’s highest standards.
“SUZUKI” Mission Statement
Develop products with superior value by focusing on the customer.
Establish a refreshing and innovative company through teamwork.
Strive for individual excellence through continuous improvement.
Suzuki Thailand
Driven by the belief that Thai consumers seek high-quality and highly practical vehicles, Suzuki Motor Corporation (Japan) established Suzuki Motor (Thailand) Co., Ltd. on August 1, 2011, alongside the construction of its first automobile manufacturing plant in Pluak Daeng District, Rayong Province. In 2012, the facility commenced the assembly of its first global eco-car, Suzuki Swift, before expanding production to include other models such as the Suzuki Celerio and Suzuki Ciaz for both domestic sales and export.
Over the years, Suzuki has deeply valued the diverse needs of our Thai customers. We commit to deliver products that perfectly complement in every lifestyles. Our versatile lineup includes 7-seat multi-purpose vehicles like Suzuki Ertiga and Suzuki XL7, the sporty SUV - Suzuki Fronx, the authentic 4WD off-road - Suzuki Jimny, and the versatile pickup - Suzuki Carry, a trusted companion for business operators. Furthermore, in support of carbon neutrality initiatives, the company has taken a significant technological leap forward by officially launching the Suzuki e VITARA, our first 100% electric vehicle, into the Thai market.
To embrace the future and adapt to the evolving global automotive landscape, the company will take a monumental step in restructuring its business operations in Thailand by the end of 2025. We will transition our role from a domestic manufacturing base to an importer of premium-quality vehicles from our facilities across the ASEAN region, Japan, and India. This strategic business realignment will empower Suzuki to introduce a broader and more diverse lineup of new models, including Hybrid Electric Vehicles (HEVs) and Electric Vehicles (EVs), to the Thai market in the years to come.
This transition is aimed to elevate product offerings and the overall customer experience. Suzuki Motor (Thailand) Co., Ltd. fully dedicates to maintain our sales operations and provide comprehensive after-sales services. With our standard showrooms and service centers extensively covering all regions nationwide, we stand ready to continuously care for and fulfill the needs of Thai customers. We are devoted to deliver an exceptional experience and ensure the highest level of satisfaction for our customers, whom we will always cherish as vital members of the Suzuki family.
For over a century, Suzuki’s guiding principle has been to place the customer at the heart of everything we do.
We remain dedicated to continuous innovation, not only to deliver thrilling driving experiences but to expand the
possibilities for people everywhere.
As we step into the future, our vision extends far beyond simply supporting mobility. We aspire to connect
seamlessly with your lifestyle, enriching your everyday experiences. By staying closer to you for the long
journey ahead, we strive to be your reliable lifelong partner, embodying the true spirit of Suzuki By Your Side.
2009
2010
2012
2013
2014
2015
2018
2019
February
2019
March
2019
August
2020
March
2020
March
2020
July
2021
February
2022
November
2024
March
2025
September
2026
March
2026
May
2026
July
2009
All New Suzuki Swift
The popular subcompact vehicle first introduced in Thailand received a lot of good feedback from consumer.
2010
All New Suzuki SX4
The innovated crossover that transcends all motoring classes to satisfy all lifestyle needs.
2012
All New Suzuki Swift
To continue the success of Suzuki Swift, Suzuki Swift has been redefined as the first “Eco Car” in Thailand.
2013
All New Suzuki Ertiga
Suzuki Motor Thailand firstly introduces All New Suzuki Ertiga to Thailand to fulfill the needs of MPV, 7-seater, 3-Row vehicle.
2014
All New Suzuki Celerio
With the positive feedbacks from Thailand’s eco car market, Suzuki develops the Suzuki Celerio as the second-gen Eco Car with a 1-litre engine to consolidate the position as the leader of Thailand’s eco car segment.
2015
All New Suzuki Ciaz
Suzuki Motor Thailand has introduced the third-gen Eco Car as a great value family sedan that delivers comfort with the elegant design.
2018
All New Suzuki Swift
The third generation of All New SUZUKI Swift comes with a DUAL JET engine and a HEARTECT platform, developed technology for the better driving efficiency.
February
2019
All New Suzuki Ertiga
Unlock another side of your life with the new generation 7-seater, All New Suzuki Ertiga comes with a new developed HEARTECT platform, a privilege exclusive to SUZUKI.
March
2019
All New Suzuki Jimny
Suzuki Motor Thailand created a great phenomenon with the legendary compact off-road, All New Suzuki Jimny.
August
2019
All New Suzuki Carry
Suzuki Motor Thailand has launched the All New Suzuki Carry, multi-purpose compact truck designed for SME and all business to be your favorite partner and carry on all your dream journeys.
March
2020
New Suzuki Ertiga
“Spark up another level of your life” with the New Suzuki Ertiga that comes with Suzuki’s special colors and a rear-view camera to make your driving more confidence.
March
2020
New Suzuki Ciaz
The New Suzuki Ciaz gives a greater value with the upgraded features to highlight its concept. The vehicle has a new front grille design, LED projector headlamps and sporty body kits.
July
2020
All New Suzuki XL7
First time in Thailand with the 7-seater Multi-Dynamic Crossover, All New Suzuki XL7, with its adventurous yet sporty looks. The vehicle meets all driving needs with its superior performance.
February
2021
New Suzuki Swift
POWER UP your excitement with the NEW SUZUKI SWIFT’s unique sporty design which comes together with 8-inch display touch screen and Rear view camera to bring the maximum performance and safety for your best driving experience and confidence on any road.
November
2022
New Suzuki Ertiga Smart Hybrid
Freedom of smart and perfect journey, the 1st Hybrid MPV in Thailand with fully functions for your variant lifestyle. Power of SMART HYBRID creates smooth yet active ride. Enhance fuel saving performance to elevate your life and make every of your journey worth.
March
2024
New Suzuki XL7 Hybrid
Begin a new adventure. Activate your spirit with "Multi-Dynamic Crossover". Respond to a wide range of applications. Equipped with next-generation hybrid power, resulting in lower fuel consumption and readiness to face every challenges.
September
2025
ALL NEW SUZUKI FRONX
Redefining the drive in your own way with bold design, confident performance, and refined features that embody your true self.
March
2026
ALL NEW SUZUKI e VITARA
Discover the freedom of true 4x4 SUV capability. With its zero-emission EV powertrain, e VITARA sets a new standard for the next generation of SUVs. A partnership that reaches beyond to the unknown.
May
2026
Suzuki Jimny
Unlock the freedom of every journey into a world without limits with a compact off-road vehicle, equipped with a Part-time 4WD (ALLGRIP PRO) system and Suzuki Safety Support features, powering you forward into every adventure, with confidence.
July
2026
Suzuki Carry
A versatile compact truck designed for supporting a wide range of business, especially SMEs, and being your partner on every journey toward success.
“Always have ideas by focusing on the customer.
If the customer needs something,
we must do whatever we can to respond.
We can do anything if we work hard.”
We have continued striving for over 100 years to fulfill the vision
of our founder by journeying alongside our customers,
at times delivering excitement,
and at other times delivering energy and uniqueness.
Rooted in the community,
we have expanded possibilities for many people.
And now, our vision, which has remained unchanged since our founding,
will be passed on to the next era.
A future that we hope to create with you.
Not just supporting mobility,
but becoming closely connected with people’s lives.
Enriching your life by being there for you every day.
Closer, and for longer.
We strive to be your reliable partner for life.
Environmental Policy
Suzuki Motor (Thailand) Co., Ltd. recognizes the importance of sustainable social development and is committed to playing a
vital role in global environmental protection through close collaboration with our partners.
As an organization deeply dedicated to corporate social responsibility, we actively promote
"Green Procurement Policy”
This initiative ensures that we source environmentally friendly materials from suppliers who share our commitment to
eco-conscious practices, thereby fostering sustainability in every step of our operations.
SMT GREEN PROCUREMENT GUIDELINE-EN.pdf
Suzuki CSR Guidelines for Suppliers
As our business expands globally, we are proud to collaborate with a diverse and multinational network of suppliers. Navigating this global landscape, we are committed not only to strictly complying with the laws and regulations of each country but also to fulfilling our corporate social responsibilities with a deep respect for
local cultures and ways of life.
We strive to fulfill these responsibilities by strengthening mutual understanding and trust with all our stakeholders, while fostering a spirit of mutual growth and shared prosperity with our partners worldwide.
SUZUKI CSR GUIDELINES FOR SUPPLIERS-EN.pdf
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