Suzuki showcases the “ALL NEW SUZUKI FRONX”, 'The First Racing Car in ASEAN’ at the Motor Expo 2025! Rolling Out Great Value Offers with Free Fuel Voucher of 3,000 bht Set to Match ‘CARRY-Duca’tim’, to Boost the Mobile Business Model

28 November 2025 – Bangkok – Suzuki Motor (Thailand) announced its participating the 42nd International Motor Expo or Thailand International Motor Expo 2025 with the theme, “The ICONIC Journey", reflecting the extraordinary and legendary journey – a symbol that represents the identity of the driver. Additionally, Suzuki will be showcasing its main highlights at the event, the “ALL NEW SUZUKI FRONX”, the brand’s newest sport SUV and Suzuki’s endeavors to support the Thai entrepreneurs with a new model of business franchising.

Mr. Tadaomi Suzuki, Suzuki’s President, expressed that overall, the Thai automotive market in 2025 is still facing many challenges from both domestic and international factors. In the past 10 months (January – October 2025), the Thai market has seen total sales of 494,938 units, 4,245 units of which were generated by Suzuki during that period. Amidst such challenges, automobiles and SUVs still showed potential growth, as most consumers continued to give importance to the pricing and value-worthiness, sensible maintenance pricing, long lasting usage, as well as fuel economization have now become important factors for each driver when purchasing a new car.

Suzuki has a full understanding of the Thai automotive market and although the company has adjusted its business plan, it is still committed in its selection of high quality automobiles that fit the every lifestyle of the Thai consumers. Above all, Suzuki remains dedicated in its efforts to bring forth high quality and value-worthy products, along with high standard after sales services across Thailand.

The booth at the Motor Expo 2025 will be divided into two parts: the normal vehicle zone and the accessorized vehicle zone. The latter is set up to inspire customers to accessorize and decorate their vehicles in their own unique style. Furthermore, every Suzuki model on display at the venue will come with special offers under the year-end special campaign, a present designed to bring joy to all Suzuki customers for the new year. The highlight, of course, is the “ALL NEW SUZUKI FRONX”, Suzuki’s newest SUV model which comes in a sport-car design, great driving performance and an all-round safety feature. Suzuki believes the new model will be another great choice to cater to the needs of Thai drivers.

An extra special highlight is the display of the “ALL NEW SUZUKI FRONX” which has been accessorized and modified into the first ASEAN race car at the event! For this, Suzuki will be collaborating with the KTN Garage Racing, an expert in the field of racing with more than 10 years’ worth of experience and awards under their belt, to lead this showcased ALL NEW SUZUKI FRONX in the 12-hour marathon race called the “IDEMITSU SUPER ENDURANCE THAILAND 2025”, under the Division4 category. The race is scheduled between 18 – 20 December 2025 at the Chang International Circuit in Buriram Province. The participation in the race will allow spectators to witness the ALL NEW SUZUKI FRONX’s excellent potential and performance.

Another ‘ICONIC’ that has been generating nonstop legend for Suzuki is the SUZUKI SWIFT, the forever crowd’s favorite Sport Hatchback. Since its launch in March 2012, the model now has an accumulated sales of 155,880 units. And as a special gift to every customer for their trust, Suzuki will be introducing the “SUZUKI WORRY FREE PROGRAM”, which will include up to 7-year of after sales services.

Mr. Suzuki said, “The Motor Expo 2025 is considered a vital stage for the automotive industry, as the platform allows everyone to communicate the brand’s innovation and inspiration directly to the consumers. For this year, Suzuki still attaches great importance to presenting various selection of car models which have been created for all of types of lifestyle and needs for all groups of drivers. Suzuki is also steadfast in its pursuits to bring the best options available in all aspects to the table for every consumer.”

Mr. Wallop Treererkngam, Vice President of Suzuki Motor (Thailand), noted that the “The ICONIC Journey” concept at the 42nd International Motor Expo will help to attract event goers to Suzuki’s booth and truly experience the uniqueness of Suzuki’s vehicles.

The highlight at the event for 2025 is the led by the ALL NEW SUZUKI FRONX – THE ICONIC DRIVE, New Way to Drive in Your Own Style. The model is an SUV Sport with a one-of-a-kind design, hi-tech gadgets and an all-round safety feature. The vehicle comes equip with a 1.5 liter 4-cylinder Benzene engine. Each driver can choose between the basic K15B engine or the upgraded K15C engine that comes with DUALJET technology. Both engines work well with the Smart Hybrid Vehicle (SHVS), Suzuki’s trademark tech, installed in the automobile. This combines the process of the Integrated Started Generator (ISG) with Lithium-ION battery within the engine and will provide drivers with a greater driving performance as it will help sharpen the acceleration speed, while also helping to economise the use of fuel. The tech will further help ensure that every journey is smooth and comfortable throughout the whole drive.

For the safety aspect, all varieties of the ALL NEW SUZUKI FRONX will come equipped with the SRS airbag in 6 places. Meanwhile, the top model will also be installed with the SUZUKI SAFETY SUPPORT technology to help ensure an even safer drive on every journey, which includes:

• Dual Sensor Brake Support II (DSBSII)
• จHead-up display (HUD)
• Adaptive Cruise Control (ACC)
• Lane Keep Assist (LKA)
• Lane Departure Warning (LDW)
• Lane Departure Prevention (LDP)
• Vehicle Sway Warning
• Blind Spot Monitor (BSM)
• Rear Cross Traffic Alert (RCTA)
• High Beam Assist (HBA)
• 360 Surround View Monitor
• Parking Sensor

Pricing for the ALL NEW SUZUKI FRONX is as follows:

• GL model 689,000 baht
• GLX model 749,000 baht
• GLX PLUS model 799,000 baht

As a special offer at the International Motor Expo 2025, any customer who reserved the ALL NEW SUZUKI FRONX and will receive the vehicle within 31 December 2025 will automatically receive a 3,000-baht fuel voucher FREE! Plus, a chance to purchase the SUZUKI FRONX MAINTENANCE PACKAGE at a special price during the reservation or car receiving day. Pricing for the package starts at only 2,990 baht, saving up to 34,790 baht. Below is the pricing of the package in detail.

Best buy package that includes great vehicle maintenance for the ALL NEW SUZUKI FRONX

• Long Coverage: 7 Years or up to 140,000 km of mileage (whichever comes first).
• Full Coverage: Service fees and fees for authentic spare parts are all covered as arranged under the Suzuki’s official maintenance schedule.
• Price Guarantee: Price of spare parts are guarantee under the package. No more worries of rising prices for parts in the future.
• Core Maintenance Included: Maintenance will include all important services, such as, high grade motor oil, motor oil filter, oil drain plug washer, brake fluid, coolant, air filter, engine belt (Hybrid), compressor belt and spark plug, among others.

Then there is the SUZUKI SWIFT, Thai consumers’ ever favorite Sport Hatchback which has continuously generated the number one sales for Suzuki. The passenger compartment is decorated in black with silver sport-car-style accessories. The vehicle comes with an 8-inch touch screen and full function entertainment system ready to connect via Apple CarPlay, Android Auto and Bluetooth or even connect directly with smartphones to ensure that everyone will drive happy and never miss a single call. The SWIFT is installed with the 1.2-litre K12M DUALJET engine that will help lower pollution as it has the fuel economization of up to 23 km/liter. Pricing starts at only 567,000 baht.

Next is the SUZUKI JIMNY, an off road compact which has been designed with the JIMNY DNA, which has its own identity and uniqueness for as long as 50 years. The automobile is exquisite in both design and driving performance, whereas the authentic 4WD system is ready for any drive and terrain in the country, perfect for all expert drivers. The vehicle suits those who loves 4-wheel driving experience and comes with a special campaign this year called, the “Legendary Deal of the Year” for only 50 customers. This campaign will include Suzuki’s prize possession, the SUZUKI WORRY FREE PROGRAMME, for drivers who are ready to create a new legend with the SUZUKI JIMNY, comprising a 1st year first-class insurance and 7-year 24-hour emergency service.

Pricing for the 50 SUZUKI JIMNY Legendary Deal of the Year:

Our SUZUKI XL7 with its chromium front grille, LED reflector and Daytime Running Light, all of which go perfectly well with the LED Light Guides taillights. The passenger compartment is spacious with 7 seats divided into 3 rows and a Smart Hybrid engine from Suzuki, combing the process of ISG and Lithium-ION battery, both of which help to economize the use of fuel and ensure smooth take off due to the electric motor. Maintenance of the hybrid engine is also stress free, as it is similar to that of Benzene engine and a 5-year warranty for the battery. Pricing for the XL7 starts at 799,000 baht.

Finally, the SUZUKI CARRY, an MPV pickup which has been designed to be adaptable for any types of mobile business plan or ideas, prompting the vehicle to be truly recognized as a Food Truck, Goods Truck or even Service Truck. The CARRY is also seen by owners as an important partner who is ready to provide full and sincere support throughout every journey. Pricing beings at only 395,000 baht. And especially for this event, Suzuki will be working with Duca'tim, a well-known premium soft-serve mobile franchise business to emphasis the vehicle’s concept of 'Carry Your Dream', as the CARRY can assist in making all business plans and ideas into reality at a fast pace. At the venue, visitors will be able to see the SUZUKI CARRY transformed into a mobile Duca'tim Ice Cream Truck, equipped with full function working and prepping spaces, along with storage unit perfect to start an ice cream business.

The matching this time around will present an interesting option for this looking to start their own business franchise, as the SUZUKI CARRY is renowned for its sturdiness, fuel economization and low maintenance fees. These can help reduce the production cost in the long run, while the brand Duca'tim and its fame and quality will further help new business started to kick start their business with stability and durability in every area.

Additionally, event goers will have the opportunity to visit Suzuki’s accessorized vehicle zone, where all of the car models will be accessories and modified to inspire those looking to become a new owner of a Suzuki vehicle to fit each of their own style. The vehicles on display will include the ALL NEW SUZUKI FRONX, SUZUKI JIMNY and of course, the SUZUKI SWIFT.

Mr. Wallop then added that the 42nd International Motor Expo or Thailand International Motor Expo 2025 is scheduled to be held from 29 November – 10 December 2025. He noted that Suzuki will also be rolling special offers for all customers, including easy installment starting at 2,999 baht/month or up to 99-month installments. He encouraged those interested in the special campaign to contact the Suzuki booth at the Motor Expo or at any Suzuki showroom nationwide for more information.

For more information:

www.suzuki.co.th

www.facebook.com/officialsuzukimotorthailand

SUZUKI Cause We Care: 1800-600-900

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