Suzuki Reveals 2026 Business Plan Planned Introduction of 3 New Models Moving Forward with Its Network Expansion Across the Country Showcasing High Standard After Sales Services and Genuine Spare Part Warehouse that Meet Every Demand

20 January 2026-Bangkok-Suzuki Motor (Thailand) announces its 2026 business plans, whilst reflecting its confidence in the Thai automotive market and its determination to move forward in accordance with its strategy to gain sustainable growth in the first two quarters of the year. Furthermore, Suzuki is set to launch 3 new models and upgrade the standard of its after sales services, including providing customers with an online channel to order spare parts, along with the expansion of the Suzuki network across all regions in Thailand.

Mr. Tadaomi Suzuki, President of Suzuki Motor (Thailand) informed of Suzuki’s readiness and business plans for the year 2026, saying Suzuki continues to attach great importance to having a holistic business development approach, which comprise of constant launching of new high quality products suitable for practical use, as well as maintaining great services, which is the core of Suzuki. Pushing ahead, such plan should help assure lasting Thai customers’ confidence in Suzuki, while helping Suzuki to achieve its business goals as targeted.

During the first half of 2026, Suzuki is set to launch 3 new products in the B-SUV, Crossover SUV and Mini-SUV categories; a continuing strategy to import Global Model in to Thailand as announced back in 2024. The said introduction of the new models will reiterate Suzuki’s product lineup that is compatible with every driver and lifestyle, whether that be agility in the city or multifunction during long journeys from the city. On top of it all, all models will remain its “value for money” feature, which has always been vital for Suzuki when it comes to the products. Suzuki believes the launches of these new models in 2026 will increase options and choices for consumers and will stimulate demands in the Thai automotive market. Suzuki is prepared and ready to face the new year in all aspects, especially the boosting of potential and capabilities among dealers through learning, expertise gaining and excellent service quality in order to oversee all product lineups and customers at the highest efficiency possible.

Apart from the introductions of new lineups, after sales services will become the key for 2026, as Suzuki will uplift and advance each aspect of the service sector to strengthen confidence and reduce any worries among the drivers in the long term through the following plan:

1. Free vehicle checkup for up to 7 years. To encourage higher assurance for drivers in the long run, a free vehicle checkup of up to 7 years program will be provided to owners of the SUZUKI FRONX and SUZUKI SWIFT; an initiative to help drivers look after their vehicles continuously and as in accordance to maintenance schedules. This should help relieve stress and increase confidence for drivers in Suzuki vehicles’ performance and capabilities in the long term.

2. The extension of guarantees for maintenance and spare parts to up to 1 year or 20,000 km mileage Suzuki will improve its guarantee and protection after customers have received services, as the guarantee coverage for maintenance and spare parts will be increased from the usual 3 months or 5,000 km mileage to 1 year or 20,000 km mileage (whichever is reached first). The extension will warrant the quality and standard of the genuine spare parts used, where customers can rest assure of their highest quality and safety.

3. Advancing the standard and beyond expectation services through the S-Solution system Suzuki has created the S-Solution service system to enhance customers’ experiences in all aspects. With S-Solution, technoly will be added to help generate convenience and confidence through every service process, as the S-Solution will allow drivers to access maintenance data with detailed photos, providing a platform for clear, easy to understand and thorough examination of the provided services. Furthermore, customers will be able to keep track of the maintenance process through Suzuki Application and Line Official Account, ensuring that the service is provided quickly, transparently and more reliable.

4. Spare part management system has been set up to provide quicker services. The system is installed to help provide speedy services, where Suzuki has organized an online system for spare parts covering every make and model under Suzuki in order to affirm all maintenance processes from every service center can be carried out with speed and in time. In addition, an online ordering platform will be created to provide drivers with better convenience when ordering spare parts starting from April 2026. The channel will allow consumers to seek out authentic Suzuki spare parts easier, faster and with confidence, as the online platform will be connected directly to official dealerships to assure that deliveries and after sales services are completed with Suzuki standard.

Suzuki further plans to expand its service network to provide customers with continuous services that are convenient and fast at every service center across every region in Thailand. Suzuki also plans to elevate the standard of every service center to the same level nationwide. Suzuki has targeted to kick off the plan at service centers with high customer number and in areas with no Suzuki showrooms available first. Back in 2025, Suzuki had opened 4 new 2S service centers and intends to launch 5 more of such centers to increase its capacities in providing efficient services to drivers at important locations in Thailand.

The 2S service center offers both the usual maintenance and Scheduled Service Maintenance via expert mechanics, which have been especially trained at Suzuki, and standardized tools and equipment. Customers can rest assured that the services provided at these centers will be safe and of high quality. The services at the 2S includes oil change, braking system check; brake pads and fluid, air and cabin filter change, suspension system check, tire change, electric system check and battery change, as well as lamp and windshield wiper change.

Every 2S service centers also supply and install Genuine Suzuki Spare Parts, all of which have been manufactured under Suzuki factory standard and have pass Quality Control Inspection to certify their quality and efficiency. The 2S centers are also able to store and distribute effectively in order to provide quick services to customers.

The 2S service center is considered vital for the boosting of Suzuki’s services potential to cater to the rising demands from customers, prompting Suzuki to provide dealerships with a holistic support, which comprises of personnel, and technology trainings. Additionally, Suzuki has affirmed its corporate image communication to be in the same direction throughout the country by constructing signs, service centers and decorations in the same design across the board so that all 2S centers can work efficiently and bring about the highest satisfaction among customers.

Nonetheless, Suzuki also possesses 3S (Sales, Service & Spare Parts) service center in 85 locations in every region of Thailand and will be expanding and increasing the capabilities of these centers in line with the expansion of dealership network this year. The Body and Paint quality and standard at 3S will also be upgraded at these centers, while the management and sales teams are targeted to be further improved and developed to be have multi-skilled, which will include trainings for sales and services advisors, along with technicians to accommodate the rising number of consumers and to generate the highest level satisfaction for everyone.

Mr. Tadaomi also provided a comment on the trend of the overall market, that in 2025, the local automotive market saw a sale of 622,395 units from all brands, a hike of around 8.68% from the year before; a sign of high price competition among car brands. For 2026, we will have to keep a close eye on tax structural reform that could potentially affect the price and trend of consumers, which might be looking for an even eco-friendlier car to drive.”

Mr. Tadaomi concluded his comment by saying, Suzuki remains committed in boosting and uplifting its after sales services and transparency in every process, which is the heart of building consumers’ confidence. Suzuki strongly believes that our new product lineups, together with the expansion of our service centers to provide easier and faster access to services for customers will surely amplify Suzuki competitiveness and win the hearts of Thai consumers sustainably. Last but not least, Suzuki is steadfast in its ‘SUZUKI Cause We Care – More Than Care is the Understanding of Every Need’ slogan, in which Suzuki will thrive to develop and produce products that are compatible with everyday life, while hoping to also be a part to assist in helping to propel the Thai society forward hand-in-hand with the customers and communities through every timeline well into the future.

For more information:

www.suzuki.co.th

www.facebook.com/officialsuzukimotorthailand

SUZUKI Cause We Care: 1800-600-900