SUZUKI CELERIO: The compact car’s trend remains strong Recording 107% sales compared to last year, in contrast to downing trend in eco car market Standing at the top as most reasonable compact car,

24 January 2022 – Bangkok – Suzuki Motor (Thailand) Co.,Ltd. During the year 2021, the Covid-19 pandemic has impacted the overall economy of the country. Suzuki was inevitably affected as well as total automotive market. However, Suzuki was still hopeful even though there’s an outbreak of Covid-19. Suzuki’s hope of becoming one of the stimulators for the Thai economy still stands and the company has adjusted its strategies to serve its customers during such hard times, whether that be the improvement in the services sector all the way to quality productions to ensure the highest level of satisfactions among Suzuki’s drivers and also consumers’ preference in seeking out value for money products. The total Suzuki sales of 22,378 units in 2021. Especially, Suzuki Celerio continuously captured the hearts of modern day drivers, with 4,651 units sold last year, a growth of 7% even in the tough market situation.

Mr. Minoru Amano, President of Suzuki Motor disclosed that in 2021, the competition in the Thai automotive market was steep, as every company was trying to push as hard as they can to generate sales which has dwindle due to the pandemic. Suzuki, however, with its steadfast ambition in providing the best to its customers and its well-planned strategies in every aspect, including in marketing, sales, and services which have hit the target at its mark. Suzuki was able to generate sales of 22,378 units last year, for each car model are as follows:

SUZUKI SWIFT, the popular sports eco car: 8,413 units

SUZUKI CELERIO, compact car with beyond par qualities: 4,651 units

SUZUKI XL7, the 7-seater crossover: 3,399 units

SUZUKI CARRY, MPV pick up truck: 2,886 units

SUZUKI CIAZ, the premium eco car sedan: 2,264 units

SUZUKI ERTIGA, 7-seater MPV: 759 units

Mr. Amano further noted the figures show that Suzuki Celerio has, once again, become a crowd pleaser and an important push in Suzuki success for the year. Apart from the model’s outstanding performance and its fuel efficiency, the model was the perfect vehicle for drivers searching for comfortable privacy while on the road and the pricing was a bargain that no one can say no to.

Mr. Wallop Treererkngam, Executive Director for Sales and Marketing of Suzuki Motor (Thailand), on the other hand, revealed the impact of the reducing economic numbers and effects on the daily lives of the Thai people by the outbreak have not only affected the way people live but also changed consumers’ purchasing behavior. The importance of social distancing and need of privacy are both vital factors which influenced a quicker decision on car purchases. Apart from providing privacy, safety, comfort, and the fitting into each driver’s lifestyle perfectly, the present economy has also urged the consumers to become more aware of their spending, so Suzuki’s favorable and reasonable pricings, along with its high quality vehicles have helped stimulate better than expected sales.

The highest climber for 2021 is the Suzuki Celerio, a compact car with beyond par qualities, which has seen sales of 4,651 units, an increase of 107% comparing to 2020, whereas the general eco car market has seen a decline of 4%. This clearly states that when someone is looking for a good value automobile which is perfect for their lifestyle, Suzuki Celerio has continued to be the number one choice for Thai consumers, with monthly installment starting at only 1,999 baht. With its perfect pricing, excellent performance, fit for multiple purposes, fuel efficiency, comfortable passenger cabin, both above the head and legroom, as well as spacious storage space, the model is the right choice for everyone.

Drivers can drive more securely with the model’s K10B 1-litre engine, a compact internal engine especially designed to provide power and performance beyond expectations, great driving performance and fuel economy of 20 km. per litre to show off its eco-friendliness. Both the exterior and interior have been designed to catch the eyes, whereas Suzuki’s safety features have been added and installed to cement the company’s image as the leader and expert in eco car manufacturing.

Mr. Wallop noted Celerio has been created with high quality, functionality, great performance and to be value-worthy. The pricing, quality and easy maintenance of Suzuki Celerio have ensured that it is the right car for everyone and every lifestyle. These qualities have kept nonstop interests among customers for the model. Celerio is expected to further help stimulate sales for Suzuki in 2022 and help the company to reach its goal of selling 30,000 units within the year.

Suzuki is, nonetheless, committed to provide the highest satisfaction among its customers and will continue to ensure that only the best of the best of products will be presented to the Thai drivers. Meanwhile, Suzuki will thrive to further provide the best of after sales services, where strategies have been put forward to assure that every customer will be well looked after with sincerity and the highest level of services under the motto, “Suzuki Cause We Care”.

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